Brand identity design for a game changing AI-company within the sports industry

What?
Brand identity
Website UX/UI
Pitch templates
Print collateral

 

Studio Automated needed a strong, trustworthy brand identity in the fast paced world of sports and AI solutions. From market research to brand positioning and creative direction to creation of pitch decks, website en print collateral.

Because Studio Automated approaches things differently, we came up with two ways to set them apart from the competition: we developed the brand in ‘darkmode’, to emphasize the fact that they put in the effort without the flashy suits. Also the gold accent color symbolizes their adherence to "the golden standard" in terms of both people and technology. In addition, the color also makes reference to an Olympic gold medal. To match the clear, uncomplicated ethos, we picked a plain serif font.

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